Accessible fallback
Transcript
Identity, personas, and voice
Caption-led demo. No narration or synthetic voice is present.
00:00:00.000 — Identity starts with a clear subject and audience.
00:00:08.000 — Add the durable context that should shape every draft.
00:00:16.000 — Tone keywords make the intended voice scannable.
00:00:24.000 — Avoided phrases protect the voice from common drift.
00:00:32.000 — Generated voice guidance summarizes the active direction.
00:00:40.000 — Personas provide purposeful ways to apply that identity.
00:00:48.000 — The workspace default keeps future creation consistent.
00:00:56.000 — Return to Identity whenever positioning changes.
00:01:04.000 — Review the voice guidance before producing a campaign.
00:01:12.000 — Save only when the workspace context is accurate.
00:01:20.000 — The result is reusable voice context, not a one-off prompt.
00:01:28.000 — Identity and persona remain distinct and inspectable.
